July 16, 2019
It’s rather an understatement to say that stylish California transplant Natalie Bloomindale is adept at multitasking. In addition to running boutique public relations firm Nash and Lee PR Shop, which collaborates with some of the biggest names in fashion and media, the Texan native has struck out with a new online retail venture SIL (stuff i love). As the title would suggest, Bloomingdale took the chance to create a highly personal selection that reflected her taste and glamorous Angeleno life. As such, Bloomingdale has collaborated with cult lesser-known brands including Cassandra Collections, Tish Cox and the vestigial Belgian shoe maker helmed by Hayden Lasher. One of SIL’s more intriguing partnerships is a capsule collection with the Beverly Hills Hotels, a longtime haunt of Bloomingdale. In that spirit, we slunk into a booth at the famous Polo Lounge to talk fashion, Hollywood and of course, Bloomingdale’s TFP favorites.