By taking great care in choosing the materials to work with, the producers and production techniques as well as the skill and creativity of the designers, Eyck introduced a new movement in Dutch Design that was traditionally focused on concept and not on craftmanship and form. Eyck believed that the union of design and material and a careful process of product development - from the first idea until the finishing touch - were very important. He was fascinated by the process: 'how with good design and the right craftspeople, you can make something very special out of it. A material should be exciting and able to tell a story. It doesn’t have to be an ‘old’ material. It should be about what the designer wants to do with it, and what can be done’.