Rejecting conventional design and production methods, the young duo rethink everything—from materials and manufacturing to the finished products themselves—always building from the ground up. Driven by a desire for improvement, inherent optimism, and an unwavering commitment to artisanal craftsmanship, Shore is redefining what modern luxury feels like.

All of Shore’s work is handcrafted at their London workshop using patented techniques informed by rigorous material research and an experimental craft approach—and the guiding principles of effortlessness, versatility, and feeling good. They’ve developed their materials to be best-in-class, in partnership with carefully vetted small-batch suppliers. Their dynamic collection—spanning floor coverings, furniture, and footwear—elevates both everyday living and large-scale commercial projects around the world.

Shore's inaugural product, the Shore Rug, is a unique hybrid product merging the health benefits of an anti-fatigue mat with the appeal of a fine handwoven carpet. This first-of-its-kind product engenders wellbeing through a uniquely luxurious experience of health, comfort and craftsmanship. Featuring a distinctive deep-weave structure, Shore Rugs offer exceptional cushioned support and a dynamic, textured surface. Stepping onto a Shore Rug delivers a soothing, massage-like experience, thanks to its pure, completely non-toxic silicone material composition. This intersection of aesthetic appeal and durable performance means all of Shore’s products work effortlessly within any imaginable space—outdoor and indoor, and residential, commercial and hospitality.

The ever innovating design company, which has been lauded in the press and within the design and architecture industry, has also produced a number of notable bespoke projects. Among the company’s collaborators is Chamber Gallery, New York and Aram Gallery, London. Clients include The Ritz-Carlton, The Standard, Meta, Equinox, Google, Marriott, Hyatt, Virgin Voyages, Fendi, Coach, Marc Jacobs, and the Cooper Hewitt design museum. Featured publications include Architectural Digest, Elle Decor, New York Magazine, and the Wall Street Journal. Over the years, Shore has garnered numerous awards including the NYCxDesign Award for Best Floor Covering (2016), ICFF Editors’ Award for Best Material Innovation (2017), Dwell Magazine Young Guns (2017), International Furnishings and Design Association awards for Best in Show at ICFF (2016) and Best Flooring (2023), and an Architectural Digest Great Design Award (2021).